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Peter is responsible for setting the vision and strategic direction of the company and working with team members to achieve that vision. After a career in real estate law and serving as Chief Operating Officer for a national real estate firm based in Cleveland, Peter launched The Coral Company in 1987 and has served as Coral’s CEO for 32 years. After his high school pitching career, which was more fun than accomplishment, Peter was offered a minor league baseball contract by the New York Mets.