The Coral Company’s humble beginnings date back to November 4, 1987 when Founder and President, Peter Rubin rented a small space in the back of a vacuum cleaner warehouse.
Coral’s mission was to pursue urban and first ring commercial redevelopment. From 1987 – 2007, Coral completed over 50 projects, $200+million in development, and 5 million square feet of new and redeveloped space. In 2007, responding to the Great Recession, Coral pivoted 180 degrees to become a real estate service company. This required top to bottom re-engineering of vision, systems, team profile, marketing, and client base. Coral’s full service property management, property maintenance, development, consulting, and project management business platform was born. Today, Coral’s profile includes a property management portfolio of 5,000 multi-family units, 750,000 square feet of commercial space, and annual revenues in excess of $5 million; a consulting practice advising municipalities and government agencies on real estate matters; Development activity of $10 million per year; and Project management engagements for private and non-profit clients. The gong pictured sounds each time we're assigned a new project. The team knows that sound means to gather in the lobby for exciting news. On a few occasions throughout the years, guests have banged the gong upon their arrival and to their surprise, the team rushes to the lobby. It's good to be kept on our toes.
Peter is responsible for setting the vision and strategic direction of the company and working with team members to achieve that vision. After a career in real estate law and serving as Chief Operating Officer for a national real estate firm based in Cleveland, Peter launched The Coral Company in 1987 and has served as Coral’s CEO for 32 years. After his high school pitching career, which was more fun than accomplishment, Peter was offered a minor league baseball contract by the New York Mets.