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Shore Continues to Save City Dollars With 3 Grants

By Dolly Luskin
October 6, 2011

EUCLID, OH –   The public/private partnership at Shore Cultural Centre is working. Within the past few
months three major grants for Shore have been announced by The Coral Company, the City-
hired property managers for the Centre.

Sarah Gyorki, the Development Director for Shore, has announced two grants from two differ-
ent foundations.  The first coming from the Cleveland Foundation totals $15,000 and will focus
on the Shore Board of trustees.  Independent of the City of Euclid, the volunteer board was
instrumental over the many decades in keeping Shore open as a cultural center.  With stability
provided by Coral for the day to day management of SHore, the Board realized that now was
the time to seek help in clarifying its role at Shore for the future.  The bulk of this grant will go
toward hiring the Janus Small Consultants to help the current Board redefine its role and

The Coral team is delighted that the Board is taking a major step forward in its developm
“In the past, the Board really was involved in the day to day operations, advocacy and fundrais-
ing; way too much for a volunteer board.  This grant will help transition the board from  a hands
on, day to day running the building type of baord, to one focused on vision and advocay,” said
Ms. Gyorki.

The second grant is from the Gund Foundation. Totaling $20,000, this grant focuses on devel-
oping programming at Shore.  These programs must fit the ideals of arts and community
outreach and enrichment.

Laura Kidder, Coral’s property manager for Shore announced the final grant: A $94,000 First
Energy lighting grant to replace 864 light fixtures in Shore.  As Ms. Kidder explained the grant,
the light fixture replacement project costs about $160,000.  The grant will cover maore than
half the costs, with the City required to supply the balance from its capital fund.

According to the Coral team this project will sacve the City additional fundsd per year in
electricity costs.  This project pays for itself in approximately 2.6 years.

Taken together, the grant totals of $129,000 will improve programming, strengthen the Board,
and make the building more efficient.

Volunteers have always been a part of the Shore story.  And that continues under the Coral
management.  Volunteers have put in over 5,000 hours planting flowers, painting halls, giving
tours, designing websites, and doing other jobs big and small.  They are the backbone of the

Progress brings new support.  Mayor Cervenik decalred at the May 25th Assets Committee
Meeting that in seeing how Coral has operated the building, in seeing how Shore is part of
downtown that Coral should continue to manage the building.

Former Councilman Pat Delaney chuckled wehen told about this.  A leading backer of Shore
since the mid 1990’s he found the Mayor’s change of heart gratifying, if tardy.  “For his entire
public career, he did everything he could to sell or demolish that building.  The community
and many of us knew how important Shore is to the City, to downtown Euclid.  Cervanik and
his allies even fought us on the Culinary School, a major Public School/City partnership that
draws students and parents into Euclid.”

Coral a hit.  Coral came on board in may 2009.  The original idea came from Ward 7 Council-
man Daryl Langman.  “This was not a new idea, but one whose time had come.  It was not easy, as Mayor Cervanik was highly critical of me and the idea.  But i knew that private management was jut
what the bhuilding needed.”

Coral immediately laid out a management plan, and spent the summer of 2009 seeking input
on the condition of the building.  Experts (heating, electical, structural) brought in by Coral
immediately conculded that many of the false rumors of a building in dire need of immediate
millions in repairs was not valid.  At the same time, Coral held numerous public meetings and
meetings with City officials.  Going into these meetings, Coral held np preconceptions that the
building should even be saved.

Last September Coral unveiled itds strategic plan for Shore Cultural centre.  Their first conclu-
sion – Shore has value!  Shore should stay!  Backed by exhaustive data, the plan laid out how to
build on what Shore was already doing. Coral clearly undersood that City finances were limited
when it came to Shore.  But the plan laid out several options that could be implemented for
minimal cost that would immeidately improve the operations of the building.

Challenges remain.  Shore still loses money.  Last review showed the loss of about $120,000.
This direct loss does not factor in the tax revenue generated from Shore.  Nor does it factor in
how extra foot traffric from Shore’s activites benefits the downtown business district.

The Coral team is confident that the new boilers and lighting fixture project will generate signif-
icant operational savings at Shore and that the Development Director and corporate marketing
will pay for themselves.  Given the great strides Shore has taken so far, the citizens of Euclid
should see even more progress.  As Laura Kidder says, “We are on a mission.”