The Coral Company

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Shore Cultural Centre

In 1986, when Euclid city schools stopped operating the original Euclid High School, the city of Euclid recognized the opportunity to create a new community center, focusing on recreation and the arts. Arts and culture, in particular, resonated strongly with residents, and in time an active support base grew into a non-profit arts organization that organized events, activities and artistic offerings at what became known as Shore Cultural Centre.


In 2009, the city of Euclid invited proposals on how best to handle the future of the Shore Cultural Centre site, and ultimately accepted the plan proposed by The Coral Company to undertake a strategic planning process that would let them evaluate the importance of a cultural center and of the existing building’s potential.


Once the city committed to investing in professional management for Shore, the center began its turnaround. With a property manager in place, rental revenues went up, expenses came down, and physical improvements, from fresh paint and window repairs to a new boiler system, showed that the center would reward investment. The next strategic step was an investment in development – of programs, funding and the stakeholder base.


Plans for growth include expanded, quality arts and culture programming, with an emphasis on multiculturalism and educational enrichment. In addition to offering classes for all ages in all media, from visual to performing arts, the space also serves as a resource for educational partners such as Tri-C and the ABLE program and provides low-cost incubator facilities for creative workforce businesses and non-profit organizations.


With a strong, three-way partnership of committed city ownership, professional management, and non-profit programming, advocacy and outreach, Shore benefits from an innovative and strategic operating model, and is positioned to become not only a catalyst for revitalization in downtown Euclid, but a regional arts facility, that will offer unique resources to residents of the greater Cleveland area.